The challenge
Pegma Studio creates original, real-world artwork for home and clinical-care interiors. As a sole proprietor, I don't have an ops team, a marketing team, or a producer to lean on: I am all of them. The work that makes the business run is exactly the work that steals time from the art. I wanted to prove to myself that the operational rigor I'd spent a career building for large teams could be re-created, solo, with AI doing the heavy lifting.
What I did
Rather than adopting AI as a novelty, I engineered it into the studio's operating system, building agents to own the recurring work end-to-end.
- Asset management. Built agentic workflows that organize, tag, and retrieve production assets, so nothing gets lost and everything is reusable.
- Competitive intelligence. Stood up agents that research the market and produce competitive-intelligence reports on a schedule; the kind of analysis a solo operator would otherwise never have time for.
- Content planning. Automated a social-media calendar so marketing runs continuously in the background instead of in frantic bursts.
- Kept a human in the loop. Designed each system so I review and direct the output, using AI to remove the busywork, not the judgment.
Why it matters
This is the clearest proof of where creative operations is heading. I'm not just fluent in AI as a concept. I've designed, built, and shipped agentic systems that do real operational work every day. For a team looking to make its creative function more efficient without losing the human touch, that's exactly the experience I bring.